Without much detail, you can probably guess the name of an iconic company from the brand colors alone. In fact, a study by the University of Loyola in Maryland shows that color increases brand recognition by up to 80%. Another study from the Journal of Experimental Psychology says that color helps us to process and store images more efficiently. Let’s put that to the test.
Below are some phrases that describe a particular brand. With just the color alone, will you be able to guess the brand they represent?
Red Soda Can
Brown Delivery Truck
Yellow Spark on Blue
Orange, Green, Blue and Yellow Four-Panel Window
Blue Stripes Around Sphere
Red Star on Green Bottle
Now consider your own brand logo, especially in the way it is used in your product packaging. Using your brand colors in your packaging is one of the best ways to create consistency in branding. Ask customers for some feedback on how they receive your packaging. Finally, consider doing a product packaging redesign to reflect your customer insight.
If you’re ready to build an iconic brand, check out our custom box printing page to create an effective product packaging.