There are some decisions consumers and business owners don’t make lightly. One such decision is exploring and selecting an insurance policy, be it health, life, home, or another form. Average consumers often have trouble deciphering different types of coverage and industry jargon, which is why establishing trust is important.
How to Use Whitepaper Printing
One way to help establish your insurance business as trustworthy is the whitepaper printing. Whitepaper design and printing options are just as important as the information included in the paper itself. When planning your next whitepaper, take the following points into consideration.
- Illustrate timely data with eye-catching color graphics. Data isn’t always pretty, but with design you can make it more interesting and more relevant to your audience. You can even take large sections of text-based statistics and turn them into an illustrated infographic that’s easy to read and quick to digest.
- Use headlines, subheads, and bullets in your content. Some whitepapers are dry and dense, and this impacts readability. To ensure your paper is interesting and engaging, use subheads, bullets, and other formatting to break up large sections and make them easy to scan.
- Establish a contact to answer questions from your audience, and a separate contact for sales. The first contact should be an expert in the whitepaper’s content, so they can answer questions in detail. The sales contact should be just that, a salesperson to help close the deal and handle account set up and order placement.
Finally, consider whether your audience will be business or consumer-based and gear your content appropriately toward each group. Using these tips should help to take your whitepaper to the next level, and with high quality whitepaper printing from PrintRunner.com you’ll be sure to produce a marketing tool that’s informative and professional.