Make Better Printing Decisions
When Johannes Gutenberg invented the printing press in the 15th century, he created a “technology” that would allow people to share information in a way that would remain essentially unchanged for about 500 years. There are so many different processes today that making the right choice whenever you need something printed can be overwhelming.
The two types of commercial printing you hear about most often are digital and offset. Offset printing uses ink; it literally “offsets” ink from metal plates to a rubber cylinder which is then pressed onto paper. Digital printing is computer-based. An image is produced digitally on a drum and then transferred onto paper using toner. Other forms of printing include gravure, also called engraving, and screen printing, but for most commercial purposes, offset or digital does the job.
It’s OK to Ask Them About Their Age
A good commercial printer should be able to give you choices and recommendations about the best process to use for your job and your budget, which means they have to be invested in equipment and technology. One question you should be sure to ask is the age of their equipment. Older machinery takes more time to manage and produce, and since “time is money,” chances are you’ll end up paying more than you would if you used a printer with newer machinery.
As a general rule, online printing companies tend to be more invested in equipment and technology than local printers. PrintRunner.com is an online printing company that offers a wide range of the most up-to-date professional printing services. It can be your single source for all your printing needs, with competitive pricing, friendly and knowledgeable customer service, and on-time delivery. They often run coupons and special deals on printed items most businesses need all the time; it’s worth checking their site regularly.
