Thinking of a business card overhaul? More and more businesses are ditching the old eggshell white, serif font, centered contact information approach and taking a more personalized and creative tack with their business card designs. Thanks to big advances in the world of print, it’s never been easier to create a completely custom and memorable business card.
Stand Out Business Card Design
First things first: what’s your identity? Custom business cards can say a lot about you, but it’s hard to know what to say if you don’t know who you are. Make sense? Nailing down your identity, be it a font choice, color scheme, logo, or other signature visual flourish can go a long way to creating a business card that really says something about you and your company.
Next, decide how you want recipients to be able to reach you. You have the option to provide multiple contact points, such as an e-mail address, Twitter account, mobile phone, office phone, QR code, mobile short code, web contact form…you get the idea. Or, you can simplify things and choose just one or two of the channels that are most important to you.
To save on space, you can also consider eliminating some contact avenues from the mix. For example, if you choose to include your website URL on your business cards, you can probably omit your full business address, fax number, and other lesser-used channels, which are probably already prominently offered up on your website and may already be featured on your more lengthy print marketing pieces.
Finally, explore some new print options. You can go with a standard 2” x 3.5” sized business card, but printed on completely matte or 100% recycled paper. Or choose an elegant and versatile slim 1.5” x 3.5” size, or a die-cut “leaf” format. These formats are newly available to PrintRunner.com, and you can try them out for 25% off until the end of July.