Notepads are unlike any other marketing tool because their primary function goes well beyond advertising a product or service of a business. Since notepads are normally used by people to write down notes and prescriptions, there’s a greater chance for these tools to be kept instead of thrown in the trash like a flyer promoting a company sale on a limited time once people receive them.
Therefore, your approach towards notepad marketing must be different in such a way that you do not use them simply to advertise your business. You have to consider how people will view your company through your notepads.
Below are notepad marketing advice that should help your brand benefit from this type of print material.
Keep your branding consistent
The color scheme, font face, and logo all contribute to how people perceive your company. By using the same elements on all your marketing tools, you get to strengthen your association to these element, maintain a professional appearance to the public in line with your business
Aim for creativity
Although notepads are printed with your business contact details (address, e-mail, and telephone), the manner in how they are designed and packaged can give your business a distinct marketing edge. For example, German medical hair center Pantogar released a humorous and compelling memo pad (image above) that boasts a creative design in line with the company brand.
Below are pages from Crookedbrains about creative notepad designs for inspiration purposes:
- Creative Notepads: What’s Your Choice?
- 15 Creative Notebooks and Unusual Notebook Designs
- 20 Creative and Cool Notepad and Sketch Pad Designs
Include these inside self-promotional kits
For companies doing presentations for clients and handing out media kits to every one, include a notepad inside each kit. While people normally receive business cards, brochures, branded pens, and letterheads inside the kits, notepads are the only tools that allow them to write down things during your presentations.
Use the notepads
What better way for you as a business owner to market your business through notepads than to use them? It is important that you show faith in your brand by advocating your products. Despite the advent of word processors in computers and laptops or even smartphones, you can still use the notepads to jot down your ideas on the go.
This should also predicate that your notepads be made from high-quality materials and attractive design with your branding and logo printed on it. Since your notepads must reflect your business based on how they look and feel, it would be difficult to endorse notepads that are poor in quality and appearance.
Are there any effective notepad marketing tips that we may have left out on this post? Share what you know by commenting below!