Improve Your Print Marketing Calls to Action
If your print marketing efforts aren’t generating the ROI you’re hoping for, it may be time to take a look at your calls to action, or CTA. CTAs are what tell the ad viewer what…
Print Marketing Content Idea: Case Studies
If you’re searching for fresh ideas when it comes to the copy offered in your printed sales materials, you may want to consider pursuing case studies. These versatile pieces of content can be used across…
Why Direct Mail Marketing Still Delivers
Many businesses feel the need to focus the bulk of their advertising budgets on their web site, social media efforts and email marketing streams. While an online presence is important, direct mail marketing still remains a…
How to Use Flyers for Your Event Marketing
Event marketing begins with answering the basic five questions any attendee will have: who, what, where, when, and why? A well-designed flyer can offer all of this information (and more) in a concise and easy-to-understand…
Direct Mail Advertising On The Rise After Three-Year Decline
If you have noticed more shiny supermarket circulars and direct mail postcards in your mailbox recently, you are not alone. According to New-York-based marketing consulting firm Winterberry Group LLC, Direct mail advertising sales rose 3.1…
Why Direct Mail is Still Relevant in a Digital Environment
While interactive marketing is the big buzzword of our advertising age, you simply can’t ignore the statistics: 79% of professionals recently surveyed by Marketing Sherpa said direct mail was effective. Some marketers make the mistake…
How to Use Postcard Printing to Accelerate Your Business
Businesses large and small look for ways to compete. Marketing and advertising messages must be well crafted in order to make an impact on potential customers. There are many avenues available for marketing messages; what…
Stay in Touch With Your Customers With a Custom Postcard
It’s almost time for summer vacation. But before your local customers head off to distant shores, remind them of all the opportunities they can find right in their own neighborhood. No matter your business, postcard…
Understanding Color Using The Color Wheel
One of the key components of any print material will be your decision on colors. It is in your best interest to learn some color basics to help ensure your printed piece looks professional and…