You have to have a lot of creative ideas when it comes to starting and running a business. The work you do reflects your vision, brings your ideas to life, and allows you to demonstrate the quality of your products or services. Can you say the same about your printed materials?
Whether you need a brochure to attract new business, or a manual to help people understand how to use your product, your printed material is a reflection of how you conduct your business. The look and feel of your printed items are just as important as any content. They help differentiate you from your competition, and reassures your customers that you care about what you do – and how you do it.
Look for a One-Stop Shop
You may have an idea for a printed piece you know you need, but don’t know how to bring it to life. You can save time and money with a printing company that offers both design and printing services.
Many online printing companies offer design services. You provide some basic information and they’ll give you concepts to review. Look for online printing companies that have print design portfolios on their website. These are samples of work they’ve done for other customers. You can browse them for inspiration as well as to get an idea of their capabilities.
Ask for Samples
An online printing company should be able to send you samples of their actual work. This helps you see for yourself how design options can make your printed piece really stand out, such as the use of color, how the thickness of the paper matters, the benefits of shiny versus matte finishes, and the impact of special effects such as embossing and unusual shapes.
PrintRunner.com is a creative and convenient online national printing company and one-stop shop that makes high quality printing affordable for local businesses. Their website is a great resource for both getting ideas and getting started. You can use their online tools, or contact extremely knowledgeable in-house customer service representatives for more personal service.