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Real estate marketing is a cutthroat business. Considering the number of agents trying to one up each other in a game of networks and figures, it is becoming increasingly more difficult to come up with ways on how to rise above your competition and make an impression to your prospects. Still, one of the better ways to make yourself known to potential clients is to market your real estate services using tried and tested print media. These marketing tools let you connect with your target audience on a more personal level.
Despite the increasing popularity and usage of social media by real estate agents, it is just as important to complement your online marketing efforts with touch and feel marketing tools to make the experience of purchasing land from you much more organic and real.
Before discussing the ways on how you should incorporate print products in your real estate marketing efforts, you must redevelop a brand identity that you will use in all your print media.
To help you determine what your brand identity is, below are a few questions you need to answer:
For more information about brand identity, read how to create, build, and manage your own. This should help you design the most fitting logo that best defines your identity, which would appear on all print products you will use for your real estate marketing.
Since meeting people face to face for the first time is customary in your industry to build their connections, it is important to have business cards with your to hand out to people. This marketing tool enables you to provide potential buyers their contact details so they can reach you using the information on your card.
To draw the attention of people, the cards must be designed to make you stand out from the rest. You do not necessarily need to have your cards produced with different materials or a complicated design. In fact, designing according to your brand identity should allow you to be unique and make a statement in the industry.
Aside from the design, you can follow these simple yet effective tips for your real estate marketing using business cards:
For a more in-depth discussion about the points mentioned above, click here to read a post from PrintRunner.
Although both can be handed out to prospective buyers at places with high foot traffic, both are much more effective when used as part of your direct mailing campaign. Once you have determined your mailing list and printed out the brochures to be sent to each, you can expect them to receive the brochure on their mailing address.
The best thing about direct mail is that you are sure recipients are interested in your offers. There are mailing services that lets you choose the demographics or target audience to be included in your list to ensure that the right people will receive your brochures. As a result, there’s a greater chance for them to not only read its content, but also heed its call to action, which is to purchase the estate from you.
When selling a piece of land or a residence, what better way to inform people that it is for sale than putting up signs and banners in front of the real estate property. These marketing tools let passersby know that a house and lot is for sale and how interested parties can reach you to bid their price.