How to Create Catalog Buying Guides
We live in an age where customers know what they want as soon as they hit a showroom floor. They can’t always be persuaded to try anything else. People do research now, especially when buying…
Catalogs
What Are Printing Plates?
Printing plates are thin, flat sheets of metal commonly made from aluminum. They are used in printing products like business cards, catalogs, and brochures. Printing Plates in Offset Printing The term “printing plate” is often…
10 Quick Catalog Design Tips You Need to Know
It’s no secret that catalogs are now in a rebound by bringing customers online. The challenge now is designing it to fit the changing marketing environment. Designing a catalog should not be rocket science. However,…
4 Common Printing Myths Debunked
As something that’s been around for a two centuries, printing is quite susceptible to myths, rumors, and misconceptions. We all know how it goes. Someone says something. It spreads. After some time, these printing myths…
7 Trade Show Materials You Need
Showcasing your business in a trade show is one of the best ways to get potential customers. More than that, it is also a chance for you to increase your network of people in related industries…