What Quality Printing Says About Your Business

When you were growing up, you may have caused an adult to teach you the meaning of the old saying, “it’s not just what you say; it’s how you say it.” You can apply that same principle to all of the printed material you use to promote your business – from the simplest business cards and flyers to the most complex brochures and direct mail marketing pieces.

You’re using printed material to promote your business and get new customers, right? Well, you could have the best-written and best-designed promotional material of anyone in your industry, but have you ever considered how the quality of the printed piece itself could affect your response rate? Printing quality is just as much a reflection of how you conduct your business as anything else you put in front of your prospects. If you use cheap paper, for example, you’re telling your prospect you try to cut corners.

Quality Printing is Affordable

No, that’s not a misprint. Online printing companies offer quality printing at affordable prices. One reason they can do that is because they buy their paper supplies in bulk. When they pay less, you pay less. Buying in bulk is something local printers generally can’t do. Online printing companies also invest heavily in the latest printing methods and equipment, trained printing professionals, and knowledgeable customer service representatives. That means they can offer you a wider range of printing options, provide personal attention when you need it, and meet your delivery needs.

Know What to Look For

Most online printing companies offer web-based tools that are simple and easy to use for basic jobs. These self-service stations make it easy for you to make printing decisions by yourself, no experience necessary. But if your

needs are complex, or you’re just more comfortable dealing with a person, consider where the company’s customer service staff is located. Whenever customer service is in-house, your chances of being able to reach responsive, very knowledgeable reps easily and fast increases greatly.

PrintRunner.com is a convenient online national printing company that makes high quality printing affordable for any business, any need. They often feature special offers and additional discounts on their website as well. Even novice users will find their online tools and instructions easy to follow, but their in-house customer service representatives are extremely knowledgeable and easy to reach if you do need help.

About the Author

PrintRunner
PrintRunner offers online printing service based in Van Nuys, California. They specialize in supplying discerning clients with superior print stickers, business cards, posters, postcards, and other products at affordable rates. Get a FREE copy of their sample kit now and see for yourself.