Branding your business is more than finding a catchy slogan and an appealing logo. A brand is built through perception and the feeling that customers get when they hear your name. There are many components that go into developing the reputation that you hope to build. If you are a retail store owner, creating custom hang tags for your products is a significant step that you can take in order to secure the image of your store. The fact is that people are loyal to their favorite brand names, especially when it comes to retail. Brands add value to a purchase, and in these difficult economic times, value is more important than ever. Buyers seek out the latest from their favorite brand name stores before they consider buying from a lesser-known retail company. If people are going to spend money, they want to be sure they are getting the most out of their purchase. They are often willing to spend more money on a brand they trust. Creating custom hang tags can help your company become the “brand” that buyers are seeking.
The Little Things Create the Big Picture
A hang tag is a detail that risks being overlooked in the branding process. You are busy building your name through advertisements, sale events and product innovations, and sometimes when we focus on the big picture, the little things get forgotten. Not having a hang tag for all of your merchandise – or not customizing it to match your overall marketing plan – is a missed opportunity. This is especially true for products that are being sold through different retailers than your own storefront. Think of your custom hang tag as a business card. You wouldn’t go anywhere without your business card, and neither should your merchandise.
Make or Break a Sale
A graphically appealing hang tag has the power to capture a customer’s attention. For example, say you are selling your line of shirts at a boutique that has a variety of brands for their customers to choose from. And say your blue button-down shirt is similar to someone else’s product that is displayed on the rack next to yours. When looking at these two shirts, a customer is sure to note the similarities, and if the products are similar in price, what would encourage them to purchase yours over the competition? A consumer will take a peek at the hang tags, look at the quality of the brand and make their decision from there. A well-crafted hang tag can either make or break a sale.
What Makes a Hang Tag Appealing?
A hang tag’s design depends on the type of brand you are building. If you already have a distinct logo and color scheme in place for your business, then you should expand upon that already known picture that you are projecting to your buyers. Your hang tag can be as simple as a logo, if your company name is known by it. If you want to put a twist on your image, then you can work with a graphic designer to come up with the most effective way to incorporate the brand image that you already have with graphic flourishes. Sometimes the type of paper you use to print your hang tags on can make them more appealing as well. Thick paper stock projects an image of quality. You can even experiment with die-cut hang tags that match your company image. A star or a circle may be a better representation of your brand than the standard rectangle. Don’t be afraid to think outside the box when it comes to hang tag design.