Custom Label Printing That Distinguishes Your Brand

Custom labels are more than a go-to marketing tool. Label printing allows businesses to convey professionalism and elevate the customer care experience.


Create the Perfect Custom Label in Minutes

At PrintRunner, we make label printing easy and fast with our online design tool. Design labels from scratch on our website, or upload your own ready-made design. You can have them printed in the exact size and shape that you want, with the material that best serves your purpose – whether it’s for shipping and mailing, food and wine, or product packaging.

Design labels today and we can have them ready for shipping in just a few business days. We also offer free file proofs at checkout to ensure your design is print-ready.


Custom Label Formats

Our label printing services offer four custom label formats for you to choose from:

  • Cut-to-size labels are individually cut according to your chosen shape and size. Our crack-and-peel backing allows you to peel and apply each sticker by hand. Order cut-to-size for your custom candle labels or other small quantity items.

  • Roll labels are applied using a label dispenser to brand a set of items such as wine or beer bottles. They are also easier to peel and allow for faster hand application. The consistency between custom roll label designs across your products allow instant brand recognition. We recommend roll labels for bottles and other similar products.

  • Sheet labels place 4 to 30 stickers on an 8.5” x 11” sheet. The number of labels per sheet will also depend on each label’s size. Order several sheets for your custom shipping labels.

  • Kiss-cut labels come with a border and backing sheet surrounding the label. This border can protect intricate shapes or it can be printed on for added branding. When removed from their backing and applied, kiss-cut labels look similar to the cut-to-size format.

High-Quality Indoor & Outdoor Materials

Print custom labels that last. We offer several durable materials for cut-to-size labels. White vinyl sticker paper provides the most protection with its UV-resistant coating and waterproof feature. But unlike the white paper sticker option, it is not writable. The material you choose will depend on how it will protect and benefit the product:

Paper Material Guide Visit the roll and sheet labels pages for information on the materials available for each format.


A Shape and Size for Any Requirement

Our custom labels are personalized to your exact specifications. Choose from traditional labels such as rectangle, square, oval, and circle, or even bolder, unconventional choices like arch, hexagon, heart, starburst, and custom shapes.

Custom shapes are great if you have a unique design in mind. This option allows us trim your labels according to the exact size and shape of your design.

Use our online tool to create a custom design for your label. You can also upload a file and get a head start on your custom label printing.


Related Custom Labels Articles

Custom Labels & Stickers on Rolls Printed with Your Designs
Everything You Need to Know About Cut-to-Size Labels
How to Make an Effective Product Label Design



Custom Labels FAQs

Roll labels are placed in label dispensers for quick and easy machine application in large quantities. Cut-to-size labels are suitable for low quantity orders and manual applications. Kiss-cut labels are the best choice for intricate designs that require extra protection. Those who need mailing address labels should print sheet labels. Sheets are space-saving because they’re easy to stack and store.

White vinyl sticker paper is the thickest material available for cut-to-size and kiss-cut. It’s also weatherproof and waterproof.

For roll labels that will be applied on food jars and drink bottles, it’s preferable to use either white BOPP, clear BOPP, or silver metallic BOPP on items that will be stored in a refrigerator. BOPP materials are also oil and water-resistant.

Sheet labels are either printed on uncoated or high gloss white paper sticker. Our standard white sticker paper should generally be used indoors but the high gloss coating that can be added is UV-resistant. Choose the uncoated option if you need a writable surface.

Step 1: Use the Cut-to-size Labels Product Calculator
Step 2: Choose your custom Label product specification (Size, Material, Quantity, etc)
Step 3: Upload your custom Label design or Create your own design through our Design Tool
Step 4: Submit your Cut-to-size Label Design for FREE Proofing
Step 5: Checkout

The difference between the two formats is in the method of printing. Cut-to-size labels (also known as die-cut) are trimmed through the adhesive and paper backing. Kiss-cut labels, on the other hand, initially come in a standard square shape, with your design at the center. Your label design will only be cut through the adhesive, not the backing.

When peeled off and applied, cut-to-size stickers and kiss-cut stickers are essentially the same. Cut-to-size is ideal when you want to highlight the shape of your labels. Kiss-cut format is better when you want to protect intricate shapes and designs.

If you have a unique design and want us to trim it according to its exact size and shape, select Custom Shape when making your order.

Yes, we recommend choosing white paper sticker if you wish to write on your labels. White paper sticker is writable with a permanent marker or ballpoint pen. However, this material is not waterproof, so be sure to keep your labels in a cool and dry place.

Yes. In printing, the bigger the quantity per order, the lower the cost per piece. Bulk printing is cheaper because it saves on ink, material, and shipping costs. If you order enough labels, you may also qualify for our free shipping discount.

Turnaround time begins once your print-ready artwork has been uploaded. If you have requested a PDF or hard-copy proof, turnaround will begin once you’ve approved the file. To find out your order’s exact delivery date, enter your ZIP code under “Printing Cost” in the online calculator. Any additional rates will appear after input. Find more information on turnaround time here.

Paper

White Paper Sticker - Gloss
Self-adhesive sticker paper with a gloss finish. Not waterproof. Can be written on with a permanent ink marker or ballpoint pen.

White Paper Sticker - Matte
Self-adhesive sticker paper with a matte finish. Not waterproof. Can be written on with a permanent ink marker or ballpoint pen.

White Paper Sticker - High Gloss
Self-adhesive sticker paper with a mirror gloss finish that is also UV-resistant. Not waterproof. Not recommended for writing.

White Vinyl Sticker - High Gloss
Self-adhesive waterproof vinyl. UV-resistant and great for indoor/outdoor use. Not recommended for writing.

White Premium Sticker Paper
Our most popular paper label. Ideal for most indoor applications. Optional gloss or matte lamination adds oil & water-resistance to the label face. Not recommended for writing.

White BOPP (Indoor)
Polypropylene label that is oil & water-resistant. Great label option for products that require exposure to water, oil, moisture or refrigeration. Not recommended for writing.

Clear BOPP (Indoor)
Polypropylene label that is oil & water-resistant. Gives a "no-label" look. Great label option for products that require exposure to water, oil, moisture or refrigeration. Not recommended for writing.

White Vinyl (Outdoor/Indoor)
UV-resistant gloss laminated vinyl self-adhesive label. Our thickest and most durable sticker material. Best label for outdoor exposure.

Silver Metallic BOPP
Polypropylene label that is oil & water-resistant. Makes any color look metallic. Can withstand exposure to water, oil, moisture or refrigeration. Not recommended for writing.

White Vellum Texture - Estate #8
Warm white adhesive paper with a tactile paper feel. Optional matte UV coating adds scratch and moisture-resistance to the label face. Popular option for wine and beverage bottle labels. Writable when no additional coating is applied.

White Laid Texture - Estate #4
White adhesive paper with a subtle linear texture. Optional matte UV coating adds scratch and moisture-resistance to the label face. Popular option for wine and beverage bottle labels. Writable when no additional coating is applied.

Cream Laid Texture - Estate #9
Cream colored adhesive paper with a subtle linear texture. Optional matte UV coating adds scratch and moisture-resistance to the label face. Popular option for wine and beverage bottle labels. Writable when no additional coating is applied.

Download Blank Print Templates

Set up your print file with correct trim and folding lines by downloading a blank template for your preferred design software. 

Final Dimensions
Description
Download
2" x 2"
Square
2" x 2.7" Arch
Arch
2" x 3.5"
Rectangular
2" x 4"
Rectangular
2" x 6"
Rectangular
2" x 2.3" Hexagon
Hexagon
2" Diameter
Circle
2" x 2"
Rounded Corners
2.35" x 2" Heart
Heart
2.5" Diameter
Circle
2.5" x 1.5"
Oval
2.5" x 2.5" Starburst
Starburst
2.5" x 2.5"
Rounded Corners
3" x 4" Arch
Arch
3" x 3"
Rectangular
3" x 4"
Rectangular
3" x 3.5" Hexagon
Hexagon
3" x 6"
Rectangular
3" x 7"
Rectangular
3" Diameter
Circle
3" x 2"
Oval
3" x 2"
Rounded Corners
3" x 3"
Rounded Corners
3.5" x 3" Heart
Heart
3.5" x 2"
Rectangular
3.5" x 3.5" Starburst
Starburst
3.5" x 2"
Oval
4" x 4.6" Hexagon
Hexagon
4" x 2"
Rectangular
4" x 3"
Rectangular
4" x 4"
Square
4" x 6"
Rectangular
4" x 9"
Rectangular
4" Diameter
Circle
4" x 2"
Rounded Corners
4" x 3"
Oval
4.25" x 5.5"
Rectangular
4.7" x 4" Heart
Heart
5" x 7"
Rectangular
5.5" x 4.25"
Rectangular
5.5" x 8.5"
Rectangular
6" x 2"
Rectangular
6" x 3"
Rectangular
6" x 4"
Rectangular
6" x 9"
Rectangular
7" x 3"
Rectangular
7" x 5"
Rectangular
8.5" x 5.5"
Rectangular
8.5" x 11"
Rectangular
9" x 4"
Rectangular
9" x 6"
Rectangular
11" x 8.5"
Rectangular
Reviews
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Out of 5.0
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Overall Rating
82%
of customers that buy this product give it a 4 or 5-Star rating.
August 15, 2022 by Rach
“I called with a question and received excellent support. The stickers came out great.”
May 30, 2022 by Candace
“My labels were perfect! So easy and cost effective!”
May 29, 2022 by Spun Boutique Owner
“We appreciated the quick communication when working through the editing process. We were pleased with the fast shipping.”