Personalized Labels for Craft Beers and Homemade Brews

If you make homemade beer as a hobby or as a small business, you'll need professionally printed beer labels to keep up with the competition. Homebrewing is a stiff business – you'd want to make sure you capture people's attention the moment they see your product on grocery shelves. Good design is one thing, but the quality of print tells a whole new story.

Beer labels are also great for making events feel more personal. Hosting a party? Amp up the celebration with custom labels that reflect the event’s theme. Your custom beer labels can jumpstart conversations and even inspire others to try out homebrewing. Our online design tool has several customization features to help you create a one-of-a-kind design. With PrintRunner’s beer label printing services, your brews will undoubtedly be the highlight of any party!



The Right Beer Labels for Your Brews

Beer labels are exposed to bottle sweat when refrigerated, but don't worry because the labels we print stay in place. At PrintRunner, we protect your design by using only premium materials:

White Paper Sticker – Gloss – Has a glossy finish that’s not waterproof but can be written on with a permanent ink marker or ballpoint pen.

White Paper Sticker - Matte – Has a matte finish that’s not waterproof but can be written on with a permanent ink marker or ballpoint pen.

White Paper Sticker - High Gloss – This label has a UV-resistant mirror gloss finish that’s not waterproof and not recommended for writing on.

White Premium Sticker Paper – Add gloss or matte lamination for protection against oil and moisture.

White BOPP – This oil and water-resistant label is great for products that require refrigeration.

Clear BOPP – This transparent label gives bottles a seamless, no-label look.

Silver Metallic BOPP – If you want sheen on your bottle labels, this material gives any color a metallic look.

White Vinyl – This is the thickest material we have that can withstand outdoor exposure.

White Vellum Texture – Estate #8 – This textured paper works best with a matte UV coating for moisture-resistance.

Cream Laid Texture – Estate #9 – This cream-colored paper gives an almost vintage look to beer and wine bottles.

Our beer labels are available in different shapes and sizes. In addition to the traditional options such as rectangle and oval, you can also print your beer labels in custom shapes. These labels are available in a variety of sizes—from 0.5” x 0.5” up to 5” x 5”.

Print them in full color or grayscale, and order from 25 up to 100,000 copies. You can even choose the unwind direction for roll labels, so application is as convenient as possible.



Create Head-Turning Beer Bottle Labels With PrintRunner

Don’t fret if you don’t have a beer label design prepared yet. We have downloadable blank templates compatible with most design software to ensure that your final artwork has accurate dimensions. We also have a beginner-friendly online design tool that lets you add text, shapes and lines, upload images Upload your artwork or create a label design from scratch using our beginner-friendly online design tool. You may add text, shapes, and lines, upload images, and even modify transparency to create professional-looking beer bottle labels. If you get stuck while designing, just save your work and get back to it later.

We also offer a complimentary file check so you can review the final design before we process your order.



What’s In a Beer Label?

A beer label is more than just a name on a bottle – it’s also a work of art. An eye-catching design plays a crucial part in selling. If the label does not look enticing enough, it might not get the attention it deserves.

That said, good design should always go with the right information. Beer labels need to follow the guidelines outlined by the Alcohol and Tobacco Tax and Trade Bureau (TTB). Every beer label should include a mandatory health warning before it can be approved for sale or distribution in the United States.

So, what should be on a beer label? Here are a few things to consider when creating your design:

1. Brand Name – Apart from the design, this is one of the first things that people notice in a beer label. The name should be prominent on the label but not take up the entire space.

2. Origin – Most beer enthusiasts are discerning about the country or place of origin of their brews. Adding this information helps beer drinkers choose from a wide variety of beer styles from all over the world.

3. Alcohol Content – Not all states require this information. However, it’s helpful for people who are conscious about how much alcohol goes into their beverages.

4. Class Designation – Is your product an ale, stout, or a lager? This information shows customers if your malt beverage is brewed with natural flavors or fermented with spices.

5. Bottler’s Information – The name and address of the bottler or importer must be visible on the label. Businesses can also use a trading name instead.

6. Health Warnings – Any beverage that contains more than 0.5% of alcohol needs to add the mandatory health warning.



Question and Answer

Rectangle is the best-selling shape across all beer label sizes. Meanwhile, the most popular sizes vary depending on the size of the beer bottle and whether it’s a wraparound label or front and back.

The most popular label sizes for a typical 12 oz. longneck are between 2.25” x 6.625” to 3.5” x 7.25” for wraparound labels and 3” x 3.5” for front and back rectangular labels. We recommend getting the dimensions of your beer bottle for a perfect fit, especially if you plan on getting unusual or custom shapes.
 

Yes, you can use any shape that best suits your brand. Just choose Custom Shapes from the dropdown to use this option.  

We currently don’t offer custom sizes, but we have a wide selection of standard sizes that fit most bottles and roll cores.  

White Premium Sticker Paper is our most popular material. It’s not waterproof, but you can add matte or gloss lamination to make it oil and water resistant. If you’re looking for a more durable option, choose white vinyl since it’s UV-resistant and waterproof as is.  

In addition to white vinyl, BOPP is also waterproof and can withstand refrigeration. We have several BOPP options under roll labels. Estate #8 and #9 are not completely waterproof but are much more durable than paper sticker. They remain popular among wine and beverage label customers because their premium feel makes them highly suitable for artisan products.  

The white paper sticker varieties in the cut-to-size format can be written on with both markers and ballpoint pens.  

The unwind direction refers to the orientation of your artwork. If you’re going to label products manually by hand, this is not necessary. However, if you’re applying labels by machine, choosing the appropriate unwind direction ensures that the labels are placed in the correct position.  

For cut-to-size beer labels, the minimum is 25 pieces only. If you’re ordering roll beer labels, the minimum would be 250 pieces.  

FNext Business Day refers to the time when we can ship your order. If you complete your order by 5 pm today (including proof approval), we will be able to have your labels ready to ship the following day.  

Beer Label Materials


White Paper Sticker - Gloss
Self-adhesive sticker paper with a gloss finish. Not waterproof. Can be written on with a permanent ink marker or ballpoint pen.

White Paper Sticker - Matte
Self-adhesive sticker paper with a matte finish. Not waterproof. Can be written on with a permanent ink marker or ballpoint pen.

White Paper Sticker - High Gloss
Self-adhesive sticker paper with a mirror gloss finish that is also UV-resistant. Not waterproof. Not recommended for writing on.

White Vinyl Sticker - High Gloss
Self-adhesive waterproof vinyl. UV-resistant and great for indoor/outdoor use. Not recommended for writing on.

White Premium Sticker Paper
Our most popular paper label. Optional gloss or matte lamination adds oil & water-resistance to the label face. Not recommended for writing on.

White BOPP (Indoor)
Polypropylene label that is oil and water-resistant. Great label option for products that require exposure to water, oil, moisture, or refrigeration. Not recommended for writing on.

Clear BOPP (Indoor)
Polypropylene label that is oil and water-resistant. Gives a "no-label" look. Great label option for products that require exposure to water, oil, moisture, or refrigeration. Not recommended for writing on.

Silver Metallic BOPP
Polypropylene label that is oil and water-resistant. Makes any color look metallic. Can withstand exposure to water, oil, moisture, or refrigeration. Not recommended for writing on.

White Vellum Texture - Estate #8
Warm white adhesive paper with a tactile paper feel. Optional matte UV coating adds scratch and moisture-resistance to the label face. Popular option for wine and beverage bottle labels. Writable without any additional coating.

Cream Laid Texture - Estate #9
Cream colored adhesive paper with a subtle linear texture. Popular option for wine and beverage bottle labels. Optional matte UV coating adds scratch and moisture-resistance. Writable without any additional coating.

Download Blank Print Templates

Set up your print file with correct trim and folding lines by downloading a blank template for your preferred design software. 

Final Dimensions
Description
Download
2" x 2"
Square
2" x 2.7" Arch
Arch
2" x 3.5"
Rectangular
2" x 4"
Rectangular
2" x 6"
Rectangular
2" x 2.3" Hexagon
Hexagon
2" Diameter
Circle
2" x 2"
Rounded Corners
2.35" x 2" Heart
Heart
2.5" Diameter
Circle
2.5" x 1.5"
Oval
2.5" x 2.5" Starburst
Starburst
2.5" x 2.5"
Rounded Corners
3" x 4" Arch
Arch
3" x 3"
Rectangular
3" x 4"
Rectangular
3" x 3.5" Hexagon
Hexagon
3" x 6"
Rectangular
3" x 7"
Rectangular
3" Diameter
Circle
3" x 2"
Oval
3" x 2"
Rounded Corners
3" x 3"
Rounded Corners
3.5" x 3" Heart
Heart
3.5" x 2"
Rectangular
3.5" x 3.5" Starburst
Starburst
3.5" x 2"
Oval
4" x 4.6" Hexagon
Hexagon
4" x 2"
Rectangular
4" x 3"
Rectangular
4" x 4"
Square
4" x 6"
Rectangular
4" x 9"
Rectangular
4" Diameter
Circle
4" x 2"
Rounded Corners
4" x 3"
Oval
4.25" x 5.5"
Rectangular
4.7" x 4" Heart
Heart
5" x 7"
Rectangular
5.5" x 4.25"
Rectangular
5.5" x 8.5"
Rectangular
6" x 2"
Rectangular
6" x 3"
Rectangular
6" x 4"
Rectangular
6" x 9"
Rectangular
7" x 3"
Rectangular
7" x 5"
Rectangular
8.5" x 5.5"
Rectangular
8.5" x 11"
Rectangular
9" x 4"
Rectangular
9" x 6"
Rectangular
11" x 8.5"
Rectangular
Reviews
2.8
Out of 5.0
  • 5 Star
    (2)
  • 4 Star
    (0)
  • 3 Star
    (1)
  • 2 Star
    (1)
  • 1 Star
    (2)
Overall Rating
33%
of customers that buy this product give it a 4 or 5-Star rating.
November 7, 2017 by JJ Gaia
“I ordered 2 sets of beer labels, (front and back labels). Designed using their online application. These were delivered on time with very good quality.”
August 10, 2018 by Threeguitarz
“I designed my beer labels right in the website with a perfect picture. I gazed out a rectangle so that I could write in the name of the beer and use the 1000 labels on all my beers. Worked perfect. They even arrived before the arrival date. The website that I used previously, wanted 3 times as much money as Print Runner.”
June 3, 2021 by Mcowens029
“The quality of the product is good. Unfortunately, I designed and purchased them to allow for added printing in white space on the label. The laser printer causes the portion of the label printed in black to rub off and reproduce elsewhere on the label, ruining it.”