Importance of Sticker Designs and How to Create Them Right for Printing

Conceptualizing – This is the most important step. Ask yourself about your goals with the sticker and how you can translate those goals into print. Take into account all the details you want to include and how they will be used. Once you have all the information, it will be easier to create a design that meets all your requirements.
Choosing materials – After completing your design, you have to choose the right material for your stickers. There are a lot of different papers and films to choose from so it’s important to focus on the end-user and where you intend to place your stickers. White sticker paper is the quintessential material for sticker stock. It is ideal for general indoor use. BOPP film is the go-to material if you need the stickers to be waterproof.
Printing format – Do you need just a couple of stickers or thousands? Do you need them in the same shape and size or would you prefer plenty of unique shapes? For a few stickers to give away, choose cut-to-size singles. For bulk use, opt for roll stickers. If you need different shapes and sizes, you can use a sticker sheet.
Quality testing – Not all sticker printers are made the same. It is important to review quality since these materials reflect your brand. Do your research and choose a reputable online printing partner who will be able to deliver products that you can be proud of.

Use vibrant colors – The easiest way to attract attention is through colorful designs and eye-catching hues. Your customer’s line of sight will be immediately drawn to bold colors such as red, orange, and yellow. Use this to your advantage but take care to remain on-brand.
Legibility is key – Anything you put on your sticker design has to be legible. It needs to be easy to read even from a distance so that viewers will immediately understand your message since attention spans are getting shorter by the minute. Make your messaging clear and concise.
Be on brand – Make sure your brand doesn’t get drowned out. If you have specific brand colors or themes, use it. This ensures that there’s continuity across your branding efforts which makes it even stronger.
Minimalism – It's easy to go overboard with sticker design but you need to resist the temptation. As far as design goes, less is more. Do away with superfluous elements and put the focus on your brand and your message. Cut the chaff and you’ll have a visually arresting design that begs attention.

Why Choose PrintRunner?

We envision ourselves as your trusted online partner in all things print. We want to take all of your creative ideas and transform them into something tangible. Whether you need thousands of flyers for your next big event, a couple of yard signs for a neighborhood sale, or a big vinyl banner for your store’s grand re-opening, PrintRunner is the printing partner you can always rely on.