Time, money, and effort are three key proponents that determine productivity of doing marketing for your business. Productivity, in this case, is the ability to convert leads into customers and convince customers to purchase from you again….
Editor’s Note: The quality of production employees contribute determines the success of a business. In this guest post, Josh Hervall lays down suggestions on how to get your employees motivated while thinking on their feet. A…
Imagine two equally talented individuals vying for the same job position in your company. Looking on their professional experiences and aptitudes, you can’t go wrong with choosing one over the other. If put in such…
Editor’s note: Smartphones are playing a bigger role in helping manage your business. In this guest post, James Stewardson discusses the different apps business owners can use to become more efficient and productive. (Source) Smartphones…
The difficulty of getting your loan application approved by the bank has forced most business owners to take more unconventional approaches to gaining access to capital. Thus, crowdfunding is born. Startups and established business owners…
Editor’s Note: Developing a compelling call-to-action is important in getting your target audience perform a desired direction for your business. In this post, Michael Dolen teaches us how calls to action are written and designed by credit card…
(Source) According to the Small Business Access to Capital Survey conducted by the National Small Business Association, 53% of businesses are unable to grow their operations without proper funding. This shows that the success of…
Content creation on the fly is made much easier by following search and social media. This practice known as newsjacking allows marketers to publish content in relation with the trending topics at the moment. In…
According to David A. Aaker in his article “Measuring Brand Equity Across Products and Markets,” the price premium is indicative of a brand’s strength. People are willing to pay more for higher-priced brands over others….
