Editor’s note: Smartphones are playing a bigger role in helping manage your business. In this guest post, James Stewardson discusses the different apps business owners can use to become more efficient and productive. (Source) Smartphones…
As you begin to finalize your business’s budgets for next year, don’t count direct mail out. A successful direct mail strategy can help your business become more successful. According to USPS direct mail stats, 12-15%…
Small businesses work within a thin budget for marketing their products or services. This immediately puts them at a disadvantage against bigger businesses or those with established brands. The U.S. Postal Service’s® has made targeted marketing for…
Online marketing experts understand retargeting through e-mail and paid ads but, this isn’t the only way to recapture the attention of those who have visited your site. Small boutiques, small businesses, and large corporations can…
Business owners tend to leave out envelope marketing off their campaigns. Since these are printed with the recipient’s address on the back and enclose your invitations or cards to be sent out, envelopes are viewed…
Print ads make use of a text and image design, which is composed of copy and visual elements. Both work together to deliver a single message to the target market. However, there are cases when only either…
A copy is about selling an idea, but great copywriting is successfully getting your audience to buy that idea. Although your marketing tools can attract attention for its design and layout, it is the copy that seals the…
A successful direct mail campaign will increase your transactions and branding, but it is by no means a cheap undertaking, especially sending out the mail to people on your mailing list. Luckily, there are ways…
When you are at the stage of business card printing, you need to be sure that the cards are conceived and designed correctly for them to become effective marketing tools to connect with people. With…
