Heat Things Up With Smart Summertime Marketing
In just a few weeks, summer will officially arrive. As the mercury climbs, is your revenue doing the same? Even though the warmest months are common for travel and time off, some businesses can generate added traffic with promotions and customer loyalty programs that will keep their business hot, too.
Head-to-toe savings
With the arrival of open-toe shoes, flip-flops and days spent poolside, women who get regular manicures or other salon services will pay extra attention to their toes. Salons can offer to add-on a pedicure for a special price during slow periods. Give current hair or nail customers “buy one, get one” loyalty cards that can be redeemed for a free manicure, pedicure or haircut for every five or ten they purchase.
Dining Al Fresco
While Friday and Saturday often draw a regular crowd, restaurants or cafes with outdoor dining can generate extra traffic on slow nights by offering special menus or pricing. Use banners and table tents to advertise nightly drink specials, “buy one, get one” offers, free appetizers or special entertainment that will be featured on your patio. When your regular weekend patrons pay their bill, leave behind postcards with discounts for a
future visit. Generate steady, repeat traffic by offering savings with specific start and end dates, or coupons valid only Sunday through Thursday.
Be Bold—think COLD…
No one wants to think about winter in the middle of July. But chimney services, heating contractors or snow removal companies can turn down time into extra business with deals that are too good to pass up. Send postcards offering tremendous savings on chimney cleaning and repair services completed before September 1. Hardware and tool retailers can offer huge discounts to purchase or repair snow blowers during the summer months. Customers may spring for a new heating system if the price is right—offer a deal on summer installation or half price repairs. Landscapers can give their summer customers special deals on pre-paid winter snowplowing contracts.
An online printing company will offer the best pricing on promotional materials to support your summertime marketing program. Check out Printrunner.com’s Summer Kick-Off Sale for hot deals on everything under the sun—postcards, banners, table tents, flyers and more—and get ready to heat up your profits.
