How to Generate Easy Sales By Going on The Road

Ralph Waldo Emerson once wrote, “Build a better mousetrap, and the world will beat a path to your door.” In today’s economy, it takes much more to generate sales, as the fierce competition for consumers’ dollars is at an all-time high. Even if your product or service is the best out there, without significant exposure potential customers may never know about it.  It’s key to reach out to your potential market and let customers see what they have been missing.

With warm weather approaching, craft shows and flea markets are an excellent and inexpensive avenue to market your product. Research shows that most craft show purchases are impulse buys, making these events the perfect opportunity to greet crowds, stir interest and generate easy sales!

Tell them what you sell!

  • Clearly mark your table or booth with a bright and bold banner.
  • Use table tents to mark sections for different items
  • Hang tags that list an item’s price and special features are helpful to browsing customers.

Engage the customer

  • It may be a long day, but, smile! Be approachable and friendly to encourage casual customers to check out your wares.
  • If your product has special features that may benefit the potential purchaser, demonstrate what they are. Get the conversation going and you are more likely to see a sale.

Many Happy Returns…

  • If they don’t buy today, give customers a brochure or business card to invite them to shop at their leisure
  • Include your marketing materials in the bag with each purchase to encourage referrals and repeat buys
  • Offer customers an instant discount for joining your “Preferred Customers” list.
  • Follow up with a postcard mailing to advertise future shows or the arrival of new products

Printrunner.com is a one-stop-shop for retailers and artisans who participate in craft shows or flea markets, and offer customers an easy-to-use online design tool to help customize your items.

Whether you’re looking to produce durable vinyl banners, bright and bold table tents, professionally designed hang tags, or marketing materials like postcards, brochures, and business cards, Printrunner.com offers high quality, full color printing at an affordable price.

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PrintRunner
PrintRunner offers online printing service based in Van Nuys, California. They specialize in supplying discerning clients with superior print stickers, business cards, posters, postcards, and other products at affordable rates. Get a FREE copy of their sample kit now and see for yourself.