Postcard Printing

Postcard Printing: An Effective and Versatile Tool to Spread Your Message

Postcards are one of the best-kept secrets in direct mail marketing because they are an easy, flexible way to reach your customers and prospects. You can use them to generate leads, close sales, cultivate return business, or promote new products and services.

Postcards are a viable tool for any organization because they:

• Hit only your target market, because you send them directly to your prospects.
• Easily track results. You can put instructions on the card to get recipients into your store for a special offer or add a discount code they can redeem online.
• Are time-savers. Recipients can get to your message quickly—without opening an envelope.
• Are easy to carry. Their compact size fits right in your back pocket or purse!

At PrintRunner, we offer postcard printing in various sizes ranging from the standard 4” x 6” to as large as 8.5” x 11.” With high-quality paper stocks from 14 pt. uncoated cardstock to 16 pt. glossy cardstock to 13 pt. matte recycled cardstock, you’re sure to find the right stock for your business needs.

Postcards With a Purpose

When choosing a design for your postcards, it’s important to think about how you’ll use them. Whether it’s attracting customers, generating buzz about an upcoming event or promoting a new product, each design requires a custom solution.

Standard postcards are an affordable yet quality option that works best for real estate promotions or product sales and discounts. If you’re an artist or a brand owner that wants to highlight certain design elements, spot UV can emphasize details and bring your art to life. Metallic postcards are great for big events and special occasions because they immediately stand out from the rest of the mail, while silk and velvet postcards convey elegance and class.

With the right design and material, your postcards can be something customers want to keep. If you want to create postcards that stand out and get results, here are more tips to help you get started.

Let Your Postcards Shine More

• Spot UV postcards allow you to highlight important details you want to communicate to your recipients.
• Raised spot UV postcards feature a high-gloss finish that adds more shine and gives a tactile feel. This makes your postcards more visually interesting among a sea of mail.
• Metallic postcards glam up your marketing and set the tone for your brand or organization.
• Silk postcards take your message to the next level. The petal soft texture adds elegance to traditional correspondence.
• Velvet postcards give a royal, luxurious feel to your message and brand. Adding a touch of class has never been more quick and effective.

Start printing postcards today. Whether you need help with your design, have questions about the upload process, or any other questions, feel free to call us anytime for your postcard printing needs.

Postcard Printing FAQs

Can I print on both sides?
Yes. You can choose to print in full color on both sides of your postcard or full color on the front and black and white printing on the back.

How do I create a postcard with a writable surface?
Ordering uncoated cardstock is the best choice if you wish to write on both sides of your postcard. You can also choose matte or glossy front with uncoated back cardstocks.

What is the fastest printing time for my postcards?
PrintRunner can have your postcards printed and ready for shipping as early as the next business day. However, the shipping method you choose will be added to the total duration of the delivery. You can call us anytime or use PrintRunner’s order calculator to help you check the estimated arrival date.

Can I order envelopes with my postcards?
No. As of now, postcards do not come with envelopes.

What additional features can I include with my postcard order?
You can choose to have rounded corners for the edges of your postcards.

What sizes do you offer for direct mail postcards?
Our Direct Mailing Service is available for postcard sizes from 4” x 6” to 6” x 11.” Learn more about PrintRunner’s direct mailing service.

What are the different types of cardstocks?
The main differences between cardstocks are their thickness and coating.

The thinnest option for postcards is 13 pt. recycled cardstock.

• Made from 100% recycled paper
• Flexible, lightweight, and durable

14 pt. cardstock is a popular option for postcards, especially for those who need to print and distribute a large amount.

• Slightly thicker than 13 pt. recycled cardstock
• Sturdy yet flexible

For special events, the heavier 16 pt. cardstock adds a premium feel.

• Slightly thicker than 14 pt. cardstock
• Substantial weight protects from folds and creases

If you plan to mail your postcards to multiple locations, we recommend the 16 pt. cardstock because its thickness can withstand more mishandling.

How does direct mail work?
We can easily print your postcards and deliver them straight to your customers or target list with our Direct Mailing Services. Get your cards printed and mailed as quickly as 3 business days when you expedite shipping. With a minimum order of only 500 postcards, you can take advantage of PrintRunner’s direct mailing and save yourself time and money.

What is the minimum number of postcards that I can order?
The minimum order depends on the type of postcard you would like to print. Standard and silk postcards, for example, have a minimum order of only 25 pieces, while some specialty types like velvet and metallic postcards require a minimum of 500 pieces.

Do you have pre-made templates I can use?
We offer layout templates according to size specifications so it will be easier for you to design your layout.

They are located in the templates tab next to the postcard specs tab. Choose the postcard size you would to print on and download the file type you need including: JPEG, Illustrator, PDF, Photoshop, Publisher, and Corel Draw.

Will you send me a proof before printing?
Yes, we send you a PDF proof file before sending your postcards to print. This file simulates how your postcards will look like after they are finished printing. Proofing allows you to preview your design and check that it will print correctly or if it needs to be revised.