It’s no secret that catalogs are now in a rebound by bringing customers online. The challenge now is designing it to fit the changing marketing environment. Designing a catalog should not be rocket science. However,…
raditional bookstores have their backs against the wall as electronic books are slowly supplanting the book printing industry. E-book readers have changed the reading habits of people. However, there is always a place for bookstores…
Creating custom labels that accurately reflect your brand can often be a challenge. But it doesn’t have to be. With the proper knowledge and tools, designing labels for any project is easier than you think….
There are two types of labels—cut-to-size and roll varieties. Cut-to-size labels are pretty straightforward. They are individually cut to their specified size that are ideal for short run labelling. But what about roll labels? What…
Contests, raffle drawings, and sweepstakes are not a new thing when it comes to promoting your business. It has been a go-to strategy for traditional marketing, and it’s still the same for digital marketing, although…
In a previous post, we answered the question “Why is Printing Important?” and we briefly touched the topic of the printing press invented by Johannes Gutenberg. Truth is that there’s a lot more to the…
The labels on your packaging differentiate you from other competitors and could convince customers to purchase your product. According to the study “The Role of Food Product Packaging Labels on Product Purchas Interest,” “excellent labeling…
As something that’s been around for a two centuries, printing is quite susceptible to myths, rumors, and misconceptions. We all know how it goes. Someone says something. It spreads. After some time, these printing myths…
If you would like to know the answer to the question “Why is printing important?,” you only need to look around you. Our life has been linked to printing, so much so that we sometimes…
