Promotional Stickers
- Custom shapes for singles and rolls
- Easy to design and apply on any surface
- Ready to ship as soon as the next day
Product Features
Promotional Stickers: Low-Cost Advertising Materials for Small Businesses
Promotional stickers are like mini ads for your products and services that people want to keep. Unlike other marketing materials, they are low-cost and very easy to hand out. Whether you’re launching a campaign, hosting an event, or planning a giveaway, stickers reinforce your brand’s presence and make it even more memorable.
You can hand them out at trade shows, use them as checkout freebies, add them to event kits, or apply them as seals for packaging. With a clear, meaningful design and an impactful call to action, custom promotional stickers can drive strong engagement.
Where Do Promotional Stickers Work Best?
Promotional stickers shine best when you want high visibility without the high cost. They are ideal for:
- Event handouts and registration kits
- Political or advocacy campaigns
- Brand launches and pop-ups
- Street team marketing
- Retail checkout giveaways
- Subscription box inserts
- QR code promotions
- Limited time offers and seasonal campaigns
Because stickers are small and lightweight, they can be used almost anywhere, from laptops and water bottles to notebooks and packaging. When they are applied to everyday items, you can feel confident that your message will get noticed.
Tip: Use clear CTAs like “Scan Me,” “Join Us,” or “Tag Us to Win” to boost post-event engagement.
Materials That Match Your Mission
Choose a material based on where your sticker will be used.
White paper is ideal for indoor applications. This material can also be coated with gloss or matte coating.
White vinyl comes with a matte, gloss, and high-gloss finishes that add extra flair to your promotional stickers and protection from the sun’s UV rays. It’s also water-resistant, making it perfect for outdoor use.
BOPP has clear, white, and metallic variants. Made from polypropylene, this material is extremely resistant to moisture, oil, and fatigue. Use this sticker material on products that need to be refrigerated or constantly exposed to moisture such as cosmetics and food.
Estate adhesive paper also comes in three variants: white vellum texture, white laid texture, and cream laid texture. Add matte coating to this material for better protection or leave it uncoated to get that naturally textured surface.
Finishes That Grab Attention
We offer finishes that enhance your sticker’s durability and visual appeal.
- Gloss – Shiny and vibrant, great for making colors stand out
- Matte – Smooth and glare-free, gives off a modern and sophisticated vibe
- High Gloss – Extra shiny with added durability
- Uncoated (Estate Paper) – Offers a natural texture and subtle elegance
Tip: Opt for gloss coating to draw attention and enhance your design’s colors, and matte or textured finishes for a more refined look.
Sticker Formats for Your Plan
PrintRunner offers several formats that fit various campaigns. Choose your preferred format below:
- Die-cut singles are printed on adhesive paper or vinyl material. They are individually cut and suitable for handing out and for labeling a small number of items or merchandise.
- Roll stickers are designed for hassle-free application. Since these stickers can fit into most standard label dispensers, they are easier and faster to apply.
- Sheet stickers allow you to print several stickers with various designs on a standard sized 8.5” x 11” sheet. These stickers are now available in custom shapes.
- Kiss-cut stickers are cut through the vinyl only, leaving the backing intact. This makes it easy to peel off the stickers and also add your logo on the backing.
More Customization Options to Choose From
From handouts and freebies to packaging seals, you’re sure to find the best customization option for your brand.
Shape and Size
Each sticker format comes with corresponding shape and size options. Die-cut singles and roll stickers are offered in standard shapes like rectangle, square, circle, and oval, and we also offer unique shapes like arch, starburst, hexagon, and heart for singles.
Custom shapes are available for all formats, while sticker sheets can have as many as 30 stickers or as few as 4 stickers in one sheet, depending on the size of each sticker.
For sizes, we offer the following options:
- Die-cut singles – From 2” x 2” up to 17” x 17”
- Roll stickers – From 0.5” x 0.5” up to 6” x 12”
- Sheet stickers – From 4” x 6” up to 8.5” x 11”
- Kiss-cut stickers – From 2” x 2” up to 17” x 17”
Color
Make your promotional stickers stand out by choosing a full-color or black-and-white design. Vibrant colors can make your stickers look lively and eye-catching while a black-and-white theme adds that classy and timeless aesthetic to your custom stickers.
What Makes Promotional Stickers Effective?
Not all stickers get noticed, but the best ones often have the following qualities:
- Readable from a distance
- Designed with strong color contrast
- Simple and uncluttered
- Aligned with your brand personality
- Durable wherever they’ll be placed
How to Order Promotional Stickers
Here's how you can order promotional stickers from PrintRunner:
- Choose your sticker format.
- Select your shape and size.
- Pick the material and finish.
- Upload your design or use our free online design tool.
- Choose a proofing option.
- Continue to checkout.
Why Choose PrintRunner for Your Printing Needs
Pros in Printing
PrintRunner has 25 years of experience (and counting!) in the printing industry and has hundreds of thousands of orders completed under its belt. We always make sure that our customers are satisfied regardless of their order size.
Fast Printing Turnaround
Whether you placed an order for large-format banners or small product labels, you can expect it to be ready for shipping in 3-6 business days. If that doesn’t work for you, you can always expedite the printing process to 1-2 business days, but it will ultimately depend on the product that you order.
Product Selection
We offer a wide selection of print products that can cater to your every need including custom stickers, labels, business cards, banners, posters, catalogs, brochures, flyers, dine-in menus, car magnets, hang tags, and more.
Customer Support is Top Priority
You can always rely on our customer service team for any queries and concerns. Reach out to us via email at customercare@printrunner.com, phone us at 1-888-296-5760, or talk to us through our Live Chat feature which you can easily find at the bottom right side of our website.
Comprehensive Guides and FAQs
Learn more about our accepted file formats, turnaround time, and other relevant topics through our comprehensive Help Center. Here you can also find frequently asked questions from our customers, glossary of print terms such as bleed and safe area, as well as video tutorials and other guides.
Free Blank Templates
We offer a broad collection of blank templates for our most popular products like brochures, boxes, flyers, labels, stickers, and more. Download these templates for FREE and edit them using any editing software such as Adobe Photoshop and Adobe Illustrator.
Online Design Tool
Don’t have Adobe Photoshop or other editing software? That’s no problem at all. Edit any of our design templates or create your own design using our intuitive online design tool. It has all the necessary features for customizing your design like cropping, inserting images or logos, adding shapes and lines, and adding text. You can even save any unfinished design under your account so you can work on it at a later time.
Promotional Sticker FAQs
Singles are suitable for event giveaways because they’re individually cut and easy to distribute without peeling from a roll.
Yes. Custom shapes are available for all formats.
Yes, you can. You can print QR codes on promotional stickers for campaigns, limited time offers, and social media engagement.
Our promotional stickers use strong adhesive that can stick to any smooth surface. To guarantee that it won’t easily peel off after application, it’s best to clean the surface first with soap and warm water and then wipe it dry with a clean cloth before actually applying the sticker.
You can create promotional stickers that are ideal for outdoor application. These stickers use durable and water-resistant materials such as BOPP and white vinyl.?
It depends on your selected sticker format. For cut-to-size promotional stickers, the lowest quantity that you can order is 25 pieces. The minimum order required for roll stickers, on the other hand, is 250 pieces. When it comes to promotional sticker sheets, a minimum of 25 sheets is required.
The standard turnaround time for promotional sheet stickers is 3 business days. You have the option to expedite the production to the next business day for a small fee.
No, it doesn’t. Printing time refers to how long we can prepare your order until it is ready for shipping. It does not include delivery transit, weekends, and holidays. If you want to know when you can expect your order, just select your preferred turnaround time in the product calculator and then provide your zip code to get the estimated shipping rates and time of arrival.
