Articles by Chris Benitez

Using URL shorteners

Using URL Shorteners on Your Flyer Marketing

Using URL shorteners has been an exclusive practice of online marketers. However, with the growing need for each business to stand out from the crowd, more and more are using online and offline marketing in…


Great Copywriting Diagram

10 Building Blocks of Great Copywriting

A copy is about selling an idea, but great copywriting is successfully getting your audience to buy that idea. Although your marketing tools can attract attention for its design and layout, it is the copy that seals the…


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How to Send Direct Mail and Save Money

A successful direct mail campaign will increase your transactions and branding, but it is by no means a cheap undertaking, especially sending out the mail to people on your mailing list. Luckily, there are ways…


7 Burning Questions About Custom Postcard Printing

Custom postcard printing is an art of its own. To produce the best possible postcards for your business, you have to take the creation stages of the print product into consideration. It’s not just the…


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Marketing Posters – 6 Effective Tips

Marketing posters are bigger, but are they better? These promotional materials are strategically posted on walls at public places to market a product or service. Although they are neither handed out nor meant to be…




Ideas for April Fools Day - 7

5 Creative Ideas for April Fools Day Marketing

April Fools Day Marketing consist of pulling harmless pranks at people and poking fun at the product or service being sold. Some companies successfully achieve the desire effect by making their target market laugh or…


St. Patricks Day Advertising - 13

St. Patrick’s Day Advertising – 13 Excellent Examples

St. Patrick’s Day advertising, although originally known for the religious and cultural implications of holding a procession in tribute to St. Patrick in the 18th century, involves the consumption of copious amount of alcohols consumed…