(Source) According to the Small Business Access to Capital Survey conducted by the National Small Business Association, 53% of businesses are unable to grow their operations without proper funding. This shows that the success of…
According to David A. Aaker in his article “Measuring Brand Equity Across Products and Markets,” the price premium is indicative of a brand’s strength. People are willing to pay more for higher-priced brands over others….
Direct mail remains one of the best ways to reach out your market. According to the 2012 Channel Preference Survey by ExactTarget, direct mail has the second highest percentage of customer purchases (65%) after people…
Not all ideas you present in your content are fresh ones. Strange enough, that’s okay. Although we strive to come up with new and innovative ideas in relation to our business, why bother pulling your…
Printing comes with risks. The colors may not be as vibrant as in your computer screen while designing it or the images in the design may not be aligned with the material, among other issues….
More and more business owners are jumping ship to promote their products and services through content marketing. 45% of businesses have increased their expenses for this marketing strategy, according to Content Marketing Institute. The rise…
(Daniel Wille via Behance) Valentine’s Day cards still sell like pancakes every February 14. Your romantic messages can be relayed faster via phone call, text message, or e-mail, but greeting cards provide a more intimate approach…
Mardi Gras prompts the season of lent, the time when people observe austerity for 40 days. Because the holiday is rooted to Christianity, cities celebrating the event prohibit brands from providing sponsorship. The prohibition has made…
Super Bowl Sunday is more than just football. From the promotions down to the advertisements released prior to and during the game, Super Bowl Sunday is an annual cultural phenomenon where advertisers take advantage of…
