In just about any industry, Word of Mouth has consistently proved to be one of the most powerful forms of advertising. But with consumer studies concluding that an negative experience is nearly eight times more…
Picture this scenario. You have spent months, maybe even years developing your new product. You have done the market research to see what your customers want. You’ve spent time and money making alterations and changes…
Event marketing begins with answering the basic five questions any attendee will have: who, what, where, when, and why? A well-designed flyer can offer all of this information (and more) in a concise and easy-to-understand…
If you have noticed more shiny supermarket circulars and direct mail postcards in your mailbox recently, you are not alone. According to New-York-based marketing consulting firm Winterberry Group LLC, Direct mail advertising sales rose 3.1…
While interactive marketing is the big buzzword of our advertising age, you simply can’t ignore the statistics: 79% of professionals recently surveyed by Marketing Sherpa said direct mail was effective. Some marketers make the mistake…
Businesses large and small look for ways to compete. Marketing and advertising messages must be well crafted in order to make an impact on potential customers. There are many avenues available for marketing messages; what…
It’s almost time for summer vacation. But before your local customers head off to distant shores, remind them of all the opportunities they can find right in their own neighborhood. No matter your business, postcard…
One of the key components of any print material will be your decision on colors. It is in your best interest to learn some color basics to help ensure your printed piece looks professional and…
Email may be our primary form of business correspondence today, but when something really important has to be put in writing, chances are pretty good that a hard copy will also show up, from either…
