7 Trade Show Materials You Need
Showcasing your business in a trade show is one of the best ways to get potential customers. More than that, it is also a chance for you to increase your network of people in related industries…
Marketing Ideas
Avoid These Horrible Branding Practices When Creating Your Company Logo
A carefully designed logo is vital if you intend for your business to be taken seriously. Which is why you need to be aware of awful mistakes that people commit on their designs. In this…
4 Simple Yet Effective Ways to Motivate Employees
Editor’s Note: The quality of production employees contribute determines the success of a business. In this guest post, Josh Hervall lays down suggestions on how to get your employees motivated while thinking on their feet. A…
6 Essential Business Apps to Increase Your Productivity
Editor’s note: Smartphones are playing a bigger role in helping manage your business. In this guest post, James Stewardson discusses the different apps business owners can use to become more efficient and productive. (Source) Smartphones…
3 Ways to Be More Effective with Direct Mail Marketing
As you begin to finalize your business’s budgets for next year, don’t count direct mail out. A successful direct mail strategy can help your business become more successful. According to USPS direct mail stats, 12-15%…
A Quick Guide to Every Door Direct Mail® by the U.S. Postal Service®
Small businesses work within a thin budget for marketing their products or services. This immediately puts them at a disadvantage against bigger businesses or those with established brands. The U.S. Postal Service’s® has made targeted marketing for…
How to Retarget Customers with Direct Mail Marketing
Online marketing experts understand retargeting through e-mail and paid ads but, this isn’t the only way to recapture the attention of those who have visited your site. Small boutiques, small businesses, and large corporations can…
Excellent Tips for Attention-Grabbing Envelope Marketing
Business owners tend to leave out envelope marketing off their campaigns. Since these are printed with the recipient’s address on the back and enclose your invitations or cards to be sent out, envelopes are viewed…
Text and Image Design: Copywriting vs. Visualization
Print ads make use of a text and image design, which is composed of copy and visual elements. Both work together to deliver a single message to the target market. However, there are cases when only either…