Why Is Printing Important?
If you would like to know the answer to the question “Why is printing important?,” you only need to look around you. Our life has been linked to printing, so much so that we sometimes…
30 Environmentally Aware Earth Day Poster Ideas
More than 40 years ago, Earth Day was nothing more than a summit for people to discuss pressing environmental concerns from a grassroots level. Earth Day Celebration Started by United States Senator, Gaylord Nelson, during the…
4 Characteristics of a Bad Business Card Design
I’m sure you will agree with me when I say that a lot of first impressions for a business come from business cards. Socialization during business events involves giving out your business cards and receiving…
5 Red Flags of a Bad Business Partnership
A bad business partnership is more common than you think. Research on the success rates of business alliances actually says that around 80% of strategic alliances fail. But does that mean you should not consider…
Who Invented Postcards?
It’s actually easy to answer the question “Who invented the postcard?” A lot of historians attribute the invention of the first picture postcard to Theodore Hook, a writer and practical joker, who sent the card…
Everything You Need to Know About Brochure Folds
Much has been said about why you should use brochure marketing. They are one of the most useful marketing handouts to distribute. Not only do they grab your target market’s attention with great visuals, they…
How to Make a Situation Analysis
Before making any marketing strategy, whether advertising or public relations, you need to learn how to make a situation analysis. Your analysis will become the very foundation of the strategies and tactics you will implement….
6 Reasons to Consider a Product Packaging Redesign
The most important aspects of your marketing is arguably your product packaging. Especially for businesses with physical products, your packaging design can be the deciding factor on whether your item is purchased or not. In…
6 Best Psychological Secrets for Effective Business Negotiation
In business negotiation, what kind of negotiator are you? Are you like SS Colonel Hans Landa in Inglorious Basterds, coldly calculating the steps and manipulating the other party to submit to your demands? Or are…