The last quarter of the year may be the time for holiday celebration but for a marketer, it’s one of the most crucial seasons for promotion. Even the smallest promotional campaign during this season can be…
Whether we like it or not, not all businesses have a constant cash flow. Seasonality creeps in on every business like bright green leaves turning to dark brown. It’s a business reality that at times…
Showcasing your business in a trade show is one of the best ways to get potential customers. More than that, it is also a chance for you to increase your network of people in related industries…
Despite living in an age where many of our receipts are sent via email or text and our customer data is uploaded to a virtual cloud, the carbonless paper crowd continues to flourish. In fact,…
A carefully designed logo is vital if you intend for your business to be taken seriously. Which is why you need to be aware of awful mistakes that people commit on their designs. In this…
Editor’s Note: The quality of production employees contribute determines the success of a business. In this guest post, Josh Hervall lays down suggestions on how to get your employees motivated while thinking on their feet. A…
Editor’s note: Smartphones are playing a bigger role in helping manage your business. In this guest post, James Stewardson discusses the different apps business owners can use to become more efficient and productive. (Source) Smartphones…
As you begin to finalize your business’s budgets for next year, don’t count direct mail out. A successful direct mail strategy can help your business become more successful. According to USPS direct mail stats, 12-15%…
Small businesses work within a thin budget for marketing their products or services. This immediately puts them at a disadvantage against bigger businesses or those with established brands. The U.S. Postal Service’s® has made targeted marketing for…
