Articles by Rafael Rivera



My Business Plan: JM Fitness

JM Fitness is Janine Myers, a full-time fitness trainer working out of Pepperell, MA. Janine is the embodiment of fitness. She has the passion and the attitude people look for in trainers. If you’re stuck…


Roundel Books

My Business Plan: Roundel Books

Tim Steiner was deployed and had to leave behind his wife and son. During his time away from his family, he made the decision to write and illustrate a story for his son’s second birthday….



Villa Destino Brochures

My Business Plan: Villa Destino

Weddings are best celebrated somewhere you’d feel right at home. And for some fortunate newlyweds, they’d attest that there’s no place better than Villa Destino. Villa Destino is a private residence in the Mendocino County…


Brochure Design Example

Updated: 5 Excellent Brochure Design Examples

Running a business on a tight budget should not hinder anyone from running a marketing campaign. Brochures are actually reasonably priced considering how much information you could pack into one. Combined with the right brochure…


Booklet Marketing

How to Design a Winning Booklet Marketing Campaign

I’ve had enough of half-baked booklet marketing campaigns. You know what I’m talking about. When the copy just rambles on to the point that the message becomes unclear. Seeing layouts that are so rushed that…


Business Brochure Distribution Tactics

Unbeatable Business Brochure Distribution Tactics

It’s amazing what just a box full of business brochures can do for your business. The secret to a successful brochure campaign is a well-researched brochure distribution strategy. How do other entrepreneurs distribute their brochures?…