Which brochure paper option should you choose? Overall, if the brochure is meant for personal use, you should probably stick with paper stock. If you’re making brochures for your business and want customers to keep…
A hobby that got out of control. That’s how Allison Horseman of The Lavender Farm at Woodstock likes to describe their business. Allison and her mother, Mary, sell handcrafted products made from lavender they grow…
Theresa Troutman knows a thing or two about being an independent author. This romance novelist and travel blogger has found inspiration during her travels and has published 13 books. Who Is Theresa Troutman? Though Theresa’s…
I’ve had enough of half-baked booklet marketing campaigns. You know what I’m talking about. When the copy just rambles on to the point that the message becomes unclear. Seeing layouts that are so rushed that…
It’s amazing what just a box full of business brochures can do for your business. The secret to a successful brochure campaign is a well-researched brochure distribution strategy. How do other entrepreneurs distribute their brochures?…
We live in an age where customers know what they want as soon as they hit a showroom floor. They can’t always be persuaded to try anything else. People do research now, especially when buying…
You know what calendars can do for your business. Investing in calendars is money well spent given how it’s used for an entire year. Having your brand on each one means reaching more customers. We…
Everyone needs calendars for their office or home. Some big brands choose to sell them but they’re mostly given away for free as these serve a bigger purpose: advertising one’s business. Advertising doesn’t get any…
I never attended camp as a kid. So growing up, I’ve had my misconceptions about camping. In my mind, kids are sent to camp when they’ve been too naughty. A punishment for those who disobeyed…
