I’m sure you will agree with me when I say that a lot of first impressions for a business come from business cards. Socialization during business events involves giving out your business cards and receiving…
A bad business partnership is more common than you think. Research on the success rates of business alliances actually says that around 80% of strategic alliances fail. But does that mean you should not consider…
It’s actually easy to answer the question “Who invented the postcard?” A lot of historians attribute the invention of the first picture postcard to Theodore Hook, a writer and practical joker, who sent the card…
Much has been said about why you should use brochure marketing. They are one of the most useful marketing handouts to distribute. Not only do they grab your target market’s attention with great visuals, they…
Before making any marketing strategy, whether advertising or public relations, you need to learn how to make a situation analysis. Your analysis will become the very foundation of the strategies and tactics you will implement….
The most important aspects of your marketing is arguably your product packaging. Especially for businesses with physical products, your packaging design can be the deciding factor on whether your item is purchased or not. In…
In business negotiation, what kind of negotiator are you? Are you like SS Colonel Hans Landa in Inglorious Basterds, coldly calculating the steps and manipulating the other party to submit to your demands? Or are…
Business cards are an integral part of everyday business. They are a must-have when you have first-time deals with customers and business partners. This necessity, however, may result in dull or even boring business card…
Did you know that more than half a million businesses are started each month? 543,000 small businesses are started every month, to be exact. It’s a big number and we can conclude that entrepreneurship is…
