Who Invented Postcards?
It’s actually easy to answer the question “Who invented the postcard?” A lot of historians attribute the invention of the first picture postcard to Theodore Hook, a writer and practical joker, who sent the card…
Everything You Need to Know About Brochure Folds
Much has been said about why you should use brochure marketing. They are one of the most useful marketing handouts to distribute. Not only do they grab your target market’s attention with great visuals, they…
How to Make a Situation Analysis
Before making any marketing strategy, whether advertising or public relations, you need to learn how to make a situation analysis. Your analysis will become the very foundation of the strategies and tactics you will implement….
6 Reasons to Consider a Product Packaging Redesign
The most important aspects of your marketing is arguably your product packaging. Especially for businesses with physical products, your packaging design can be the deciding factor on whether your item is purchased or not. In…
6 Best Psychological Secrets for Effective Business Negotiation
In business negotiation, what kind of negotiator are you? Are you like SS Colonel Hans Landa in Inglorious Basterds, coldly calculating the steps and manipulating the other party to submit to your demands? Or are…
How Leaf Business Cards Make Strong Connections
Business cards are an integral part of everyday business. They are a must-have when you have first-time deals with customers and business partners. This necessity, however, may result in dull or even boring business card…
7 Essential Business Skills to be a Successful Entrepreneur [Infographic]
Did you know that more than half a million businesses are started each month? 543,000 small businesses are started every month, to be exact. It’s a big number and we can conclude that entrepreneurship is…
4 Crucial Considerations Before Entering a Co-Branding Partnership
Teamwork is one of the key ingredients to success. Sure, competition drives innovation but it’s teamwork that leads us to the pinnacle of progress. The same holds true for business. There are plenty of reasons…
5 Essential Tips for Effective Holiday Card Marketing
The last quarter of the year may be the time for holiday celebration but for a marketer, it’s one of the most crucial seasons for promotion. Even the smallest promotional campaign during this season can be…