While interactive marketing is the big buzzword of our advertising age, you simply can’t ignore the statistics: 79% of professionals recently surveyed by Marketing Sherpa said direct mail was effective. Some marketers make the mistake…
Businesses large and small look for ways to compete. Marketing and advertising messages must be well crafted in order to make an impact on potential customers. There are many avenues available for marketing messages; what…
It’s almost time for summer vacation. But before your local customers head off to distant shores, remind them of all the opportunities they can find right in their own neighborhood. No matter your business, postcard…
One of the key components of any print material will be your decision on colors. It is in your best interest to learn some color basics to help ensure your printed piece looks professional and…
Whether you’re looking for brand new customers or additional business from existing customers, direct mail marketing is often one of the most effective and profitable ways you can reach out to them. That’s because, unlike…
When hosting a community event, whether it is a fundraiser or an annual picnic, the goal is to get as many people from the community to come out and participate as possible. Posters, postcards, newspaper…
When it comes to holidays, some – like Christmas or Valentine’s Day – are marked by sending out greeting cards to friends and loved ones, while others are observed in less tangible ways. In fact,…
It is an annual tradition that most people participate in: Sending holiday greetings through the mail. It is the one time of year that friends and family get back in touch, send well wishes for…
Sending out postcards is one of the most economical, easy and effective ways to advertise your business. Whether you want to market a specific event, share good news or even just remind your customers about…
