Theresa Troutman knows a thing or two about being an independent author. This romance novelist and travel blogger has found inspiration during her travels and has published 13 books. Who Is Theresa Troutman? Though Theresa’s…
People keep business cards from businesses who offer products or services that are relevant to their needs. This is one of the many ways that you, as a business owner, can use them to your…
A marketing strategy won’t come full circle without the proper corporate identity and branding implemented on all your promotional tools. Think of your branding as a means to get in with your target audience. By…
I’ve had enough of half-baked booklet marketing campaigns. You know what I’m talking about. When the copy just rambles on to the point that the message becomes unclear. Seeing layouts that are so rushed that…
It’s amazing what just a box full of business brochures can do for your business. The secret to a successful brochure campaign is a well-researched brochure distribution strategy. How do other entrepreneurs distribute their brochures?…
We live in an age where customers know what they want as soon as they hit a showroom floor. They can’t always be persuaded to try anything else. People do research now, especially when buying…
You know what calendars can do for your business. Investing in calendars is money well spent given how it’s used for an entire year. Having your brand on each one means reaching more customers. We…
Everyone needs calendars for their office or home. Some big brands choose to sell them but they’re mostly given away for free as these serve a bigger purpose: advertising one’s business. Advertising doesn’t get any…
I never attended camp as a kid. So growing up, I’ve had my misconceptions about camping. In my mind, kids are sent to camp when they’ve been too naughty. A punishment for those who disobeyed…
