Marketing Ideas

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Make Better Printing Decisions

When Johannes Gutenberg invented the printing press in the 15th century, he created a “technology” that would allow people to share information in a way that would remain essentially unchanged for about 500 years. There…


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Yard Signs – a Sure Sign of Spring

Two of the surest signs of spring are dandelions and yard signs. Dandelions start to multiply as spring breezes help to scatter their seeds, and yard signs start to multiply because the ground warms up,…


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How to Use Letterheads For Business Correspondence

Email may be our primary form of business correspondence today, but when something really important has to be put in writing, chances are pretty good that a hard copy will also show up, from either…


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How to Rack Up Profits With Rack Cards

One of the trickier things about marketing is that you can never be sure who’s going to be in the market for what at any given time. You have to cover as many bases as…




Direct Mail Marketing Demystified

Whether you’re looking for brand new customers or additional business from existing customers, direct mail marketing is often one of the most effective and profitable ways you can reach out to them. That’s because, unlike…